Is this an Ethical Business Model
These days there are many businesses that set themselves up quickly, make a fast buck, then disappear just as soon as they came. In our opinion apart from the moral aspect there is little mileage in this way of operating as the rewards for developing a good business takes time.
One of the main benefits of this business is the renewal revenues each year from loyal satisfied clients. This income is largely passive and makes your Agency grow in leaps and bounds, any business that is around for less than a year cannot benefit in this way.
Traditional media advertising such as Newspaper and Magazine ads are very expensive and these days it no longer brings the returns it did.
By making your Community site popular the clients in your Network will get many more positive leads for considerably less outlay.
For example: A small box advert in a local paper can cost in excess of £5000 per year, if a client was to pay you just 10% of that over the year they would get a full page advert with regular seasonal updates showing their latest offers etc. this would give them much more “Bang for their Buck”.
Customers today are a lot less inclined to use the Phone Book or Yellow Pages, “do you still use them?” 118 numbers are expensive to use so we are doing our local business searching on the Internet. The more regularly updated local content that you have on your UKviews Community Website the more it will be returned in SERP’s (search engine results pages) from Google and other search engines.
This is why the big companies are switching more of their advertising budgets to the internet.
