Zig Ziglar had a quote which read: "An optimist is someone who goes after Moby Dick in a rowboat and takes the tartar source with him." And I wanted to take a moment to expand on that quote today, because metaphorically "Moby Dick" is the big dreams we are chasing. But how many of us really believe we will create them? In the back of our mind is a seed of doubt... an uncertainty... or an unconscious belief that "I can't really do that." So how do you shake that belief? Years ago, I read a brilliant book by Florence Scovel Shinn (who writes books like The Game of Life and How to Play it) where she talked about the importance of taking actions to move toward your goal. For instance, let's say you want to take a trip to Paris but don't have any money - then buy a suitcase. Or if you want to move to the next level of your business - then hire someone to help you even if you're not sure exactly what they are going to do. Or if you want a new BMW, then buy the floor mats for the BMW that you will put in it when you get it. My point is that you must get things you will need when you actually have what it is that you desire. That's right - buying the "tartar sauce" before you have taken on Moby Dick tells your mind - I will conquer this challenge. In fact, I'm so sure of it I've already bought the condiments. So let me ask you - what are you trying to conquer today? Then go out and buy some "tartar sauce" so you are ready to enjoy it. And if you're not really advertising your business yet, but would like to - why don't you get your hands on http://www.copywritingthatsells.com.au/cashflow and send a message to your mind that you are serious about generating more income through your advertising.Achieve Your Goals With This Mind Trick Copyright (c) 2011 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au/
By editor |
March 4th, 2011 |
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